#533 Google is one of the world’s leading high-tech firms

Google is one of the world’s leading high-tech firm - Operations Management

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Free Chegg Question

Google is one of the world’s leading high-tech firms. Its corporate mission is, “to organize the world’s information and make it universally accessible and useful.” Explain how

Google’s mission affects the way Google develops and executes its strategy.

INSTRUCTIONS: Focus on the Keywords in Google’s Mission Statement while exploring Google’s Corporate Info Website (https://about.google/). In the website, you should thoroughly look at the different products, activities, operations, programs, different viewers, geographic coverage, and other features to understand the overall strategies Google is pursuing. Based on your thorough analysis of the website, list down the Strategic Priorities of Google. Afterward, you are required to link the strategic priorities with the key aspects of Google’s Mission Statement and then describe in detail how the Mission statement affects the way Google develops and executes its strateg

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Overview

Google has emerged as one of the most successful organizations of the century and is the market leader in the segments it operates into. With a focus on customer convenience, the organization has developed products ranging from search engines to cloud storage. It is the powerhouse of the world wide web and accounts for the source of over 80% of the world internet searches. As the digital era evolves, Google is geared to lead the world by maintaining its dominance in the search and ad business which is the major source of its revenue. At the same time, it continues to make significant investments in other digital sectors.

Strategic Priorities

Below are the strategic priorities of Google:

• Improving its existing search algorithms
• Smartphone platform (Android)
• Digital commerce
• Branded hardware product (Google Pixel)
• Artificial intelligence (self-driven cars)
• Healthcare (using data analytics and artificial intelligence)

Alignment between strategic priorities and mission statement

The core of google's mission statements aims at providing access to the information globally and use the information for the welfare of human beings and planet Earth. Google has access to huge datasets and users, and it is using this data to create solutions that can enable humans to save resources. Google is developing tools to create and analyze individual specific health datasets that can come in handy in case of emergency. Google has been investing heavily in artificial intelligence and has introduced features like voice search.

Google has been instrumental in introducing sustainable and renewable energy in the corporate sector. It is among the first few corporate to completely turn its offices worldwide as energy self-sustainable. In fact, it has been able to further reduce the energy consumption of its data centers by 15%. It has been ranked as the number 1 organization for patent registration in artificial intelligence consecutively between 2013-18.

Conclusion

Google's recent investment and acquisitions reveal that it is prioritizing the AI, machine learning, cloud computing, and e-commerce sector. The CEO of Alphabet – Mr. Pichai has been very vocal in these sectors. Google has been very successful in harnessing the power of data for the welfare of humans and will continue to do so in decades to come.