#548 If effectiveness is the goal, ad creativity is the

If effectiveness is the goal, ad creativity is the - Operations Management

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Question 1 If effectiveness is the goal, ad creativity is the only strategy. Do you agree or disagree with this statement? Please narrate your answer with an example.

Question 2 The element of IMC (Integrated marketing communication) is important and companies are spending heavily to execute a coordinated IMC strategy but, in many cases not been able to achieve the communication objectives. What could be the reasons, please narrate key five important factors
Question 3 What a company can achieve through advertising research and what challenges the company may face while conducting the advertising research. (Narrate any three challenges).

Question 4 Why media planning is challenging these days? What measures media planner and buyers must take to overcome these challenges

Question 5 What factors a company must keep in mind when choosing an advertising agency for its brand's portfolio.

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A1- If we are looking for Effectiveness, a creative Ad is the only way to reach the target consumer. Creative ad campaigns are proven to be more effective at getting targets and desired results. Studies have found out that creative messages get more attention and lead to a positive attitude towards the product. Creative campaigns in general are more effective than other types of ads.

For example, the Orion Telescope ad is a brilliant example of creativity in advertising.

A2- An integrated Marketing Communication is vital for any brand to thrive in the marketplace. But there are times when even a creative advertisement, integrated with a marketing communication, fails to rack up the sales on any product. The key factors could be- Single Purchase, Pricing, Distribution, Lack of research, and Marketing and Communicating without a USP.

A3- A market research is basically finding out, what your customer wants. It can help you flag ineffective or unpopular ideas before you go to the expense of putting them into practice. Market research saves your time and money by telling you in advance of how the public will react.

Three major challenges in research- a) Self-reported data. b) Actual methodology of research. c) Generating evidence of performance.

A4- Media buying is a critical part of advertising, but it is fraught with challenges. Campaigns take months of preparation. The major challenges include

1- Local media buying practices 2- Change in advertising methods and Digitalization. 3- Advertising Fraud. 4- Delays 5- Dealing with authorities.

A5- There are major eight factors to consider when choosing a Marketing Agency.

a. Location

b. Compatibility

c. Background.  

d. Clientele

e. Budgets.

f. Credibility

g. Expertise and experience

h. Management and team.