Discuss the concept of specialization and division - Operations Management
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a ) Discuss the concept of specialization and division of labor as it applies to marketing channels.
As a Channel Manager, please give a different and unique example from industry or real life to demonstrate the “concept of specialization of labor
b) Expertise and economies of scale in production do not necessarily translate into expertise and economies of scale and/or scope in distribution. Discuss this statement.
As a Channel Manager, please give a different and unique example from industry or real life to demonstrate the “economies of scale and/or scope in distribution.”
c) Explain the four types of competition. Why is it important to recognize these different forms of competition? As a Channel Manager, please give a different and unique example from industry or real life to demonstrate the “four types of competition.”
d) Discuss some of the approaches that the channel manager may use in attempting to manage conflict. Also, Are the effects of conflict necessarily detrimental to channel efficiency? Explain.
e) How does channel positioning relate to channel design and in turn to differential advantage via channel design? As a Channel Manager, please give a hypothetical or real example from industry or real life.”
f) Identify the possible relationship between channel closeness and distribution intensity. As a Channel Manager, please give a different and unique example from industry or real life to demonstrate the “possible relationship between channel closeness and distribution intensity.”
g) What is a distribution objective? What does it mean when we say that distribution objectives should be coordinated with other objectives and strategies of the firm?
h) Briefly describe the major categories of variables that should be considered when evaluating alternative channel structures. A number of heuristics about how these variables are likely to influence channel structure. What useful purpose does this serve? What dangers does it hold?
i) What is the relationship between the intensity of distribution and the amount of emphasis given to selection? Discuss several sources that the channel manager can use to help locate prospective channel members.
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Answer a) The work performed by the advertising channels can be considered as a progression of conveyance assignments or capacities. The designation of these assignments or capacities to those organizations or gatherings who can perform them most productively speaks to the utilization of the idea of specialization and division of work to the showcasing channel. Such a portion of conveyance undertakings or capacities among channel members who are pros at performing them brings about more effective appropriation.
Answer b) All exist to offer items that fulfill the necessities of clients. For the necessities of those clients to be fulfilled, items must be made accessible to clients when, where, and how they need them. Along these lines, creating and fabricating firms should by one way or another see that their items are dispersed to their planned business sectors. Most delivering and assembling firms, both enormous and little, in any case, are not in a good situation to circulate their items straightforwardly to their last client markets.1Quite frequently, they do not have the essential mastery and the economies of scale (and additionally scope) to play out the entirety of the dissemination assignments important to disperse their items viably and productively to their past clients. Concerning aptitude, numerous makers and makers don't have almost the degree of mastery in dispersion that they have achieved underway or fabricated. A hardware maker might be working at the main edge of gadgets innovation but know next to no about the most ideal approach to convey its modern items to its business sectors. A bore maker may make the best items utilizing the most developed amalgams but then be very credulous with regards to playing out the assignments important to appropriate those items.
Answer c) Four kinds of rivalry envisioned are Horizontal rivalry, Intertype Competition, Vertical Competition, and Channel framework rivalry.
1. Flat rivalry – In this, the opposition is between comparative firms, for example, a grocery store versus another market.
2. Intertype Competition-In this the opposition is between various kinds of firms which exists at a similar channel level for example rivalry among Amazon and Walmart
3. Vertical rivalry In this the opposition is between channel individuals existing at various levels since the two of them rival each other e.g distributer versus maker.
4. Channel framework rivalry – when a total divert framework is in rivalry with another channel framework. They are more coordinated and durable and all the gathering meets up (maker, distributor, and retailer) and battle with one another.
Answer d) Clashes influence the association's proficiency in an unfriendly manner and the channel administrator ought to consequently make an honest effort to determine the contentions as ahead of schedule as could reasonably be expected. A channel wide board of trustees may be set up for occasional surveys of the arising issues which are causing the contentions in the advertising channels. This will work as an emergency for the executives advisory group to change things quickly. It can likewise be enhanced by joint objective setting by different channel individuals which will deal with the different issues exuding dependent on the envisioned objectives, requirements of the shoppers just as ecological limitations which would help in alleviating the conditions of the contention. Another approach to lessen struggle is an intervention to be done at the most punctual as it is quick, jelly mystery, more affordable than a case, and stands up to issues at a beginning phase and is done before industry specialists of which both the gathering have confidence and are prepared to live with the choice. Another methodology imagined by including conduct researchers by utilizing Organizational turn of events (OD) ideas to teach their channel individuals to adapt to the progressions which may cause struggle. In any event, haggling and arrangement methods were likewise applied to determine channel clashes. Participative initiative styles which endeavored to mirror the requirements and inclinations of its channel individuals were additionally proposed to diminish negative clash in channels. Joint critical thinking was likewise one of the strategies which were successfully done. All these have various outcomes and were discovered appropriate under various circumstances and conditions. A quick activity in this way helps in the early goal of contentions else it gets perplexing and destructs the proficiency of the channel.
Answer e) Channel situating alludes to a company's channel arranging and dynamic to get a specific channel position. It alludes to see the relationship with channel individuals as a coalition which offers advantages to both producer and channel individuals for a more extended term. This trough takes a drawn-out key perspective on channel configuration by considering questions like "how might I plan a channel with the end goal that channel individuals will see my firm as in a way that is better than contenders". After cautiously investigating this firm can situate its direct in a way that they have certainty and backing of channel individuals which furnishes them with the differential preferred position.
Answer f) There exists a positive connection between the conveyance power and level of closeness in the channel relationship. Despite the fact that it is obvious that the circulation force isn't the main factor to consider in choosing how close the connection among maker and channel individuals should exist. Different variables like business sectors served, items, organization approaches, agents, climate, and conduct measurements likewise sway the degree of this closeness.
Answer g) Dissemination goals allude to the point of an association which it needs to accomplish through a compelling appropriation system. What firm necessities to accomplish through its appropriation channel are its dispersion goals and a firm should plan them successfully so they are consistent with different destinations or systems and corporate targets all in all.
Answer h) Market Variable, it depends on geology, size thickness and conducts, as an illustration, Melbourne it is diverse to the provincial regions, profoundly thickness market, conveyance focuses are nearer to the Melbourne markets, worldwide every nations ahs distinctive dissemination methodologies, in japan the appropriating is distinctive for the humble community, in china new food and veggies the wastage is high from 35% to diminish the wastage it will be colossal wastage, the model that utilizing is trucks they need chill tracks and preferable transportation strategy over utilizing streets. Choosing the size of the market is the number of individuals is purchasing, the thickness of the market as an illustration caterpillar they realize the number of individuals is purchasing and the precisely realize the number of individuals will purchase the item so they don't require numerous go-betweens. Market conduct of individuals taking a gander at the number of items they are purchasing the item, the most ideal approach to break down if utilize 5 W and H for instance in the event that you are taking a gander at the assembling, Product variable, mass and the heaviness of the item, perishability of the item how they can be disseminated and furthermore the unit esteem is high they utilize select dispersion technique. Another reality is specialized versus nonspecialized as an illustration CAT it is tech. Organization variable, rely upon the size of the organization how they are performing Intermediary variable, Availability, cost, administrations. Natural variable, monetary social structure, mechanical actuality Behavioral variable viable correspondence, a real force.
Answer i) The overall standard is a converse relationship: The more prominent the power, the less accentuation given to channel part choice. The more particular the appropriation, the more prominent the accentuation given to channel part choice.
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[From part (a)]
